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  • WORK
  • GEORGIA AQUARIUM

See the Site
See the Site
Services:
Commerce
Content Marketing
Development
Digital Strategy
Integrated Marketing
Mobile App
Search Engine Optimization
UX/UI Design
Website

Since 2018, we’ve partnered with Georgia Aquarium to strategically evolve their digital ecosystem and customer experience as business needs, user expectations and technology have continued to change. When we first began, the Aquarium’s site was minimally transactional, lacked robust marketing capabilities, experienced notable downtime and couldn’t support new revenue opportunities. Together, we’ve transformed it into a connected, scalable platform—seamlessly linking narrative to transaction—ensuring the largest aquarium in the Western Hemisphere can meet today’s demands and anticipate tomorrow’s.

  • Stability, scalability & performance

    Our team provides Georgia Aquarium reliability and speed, ensuring visitors can access info, purchase tickets and engage—even at peak demand. We designed scalable systems that let the Aquarium expand programs, audiences and revenue without costly rebuilds. Through our integration of marketing, ticketing and data tools, we enable seamless, personalized experiences that drive loyalty and repeat visits. Together, these solutions maximize reach, revenue and efficiency while advancing the Aquarium’s mission.

  • Ticketing & E-commerce

    Over the course of our ongoing partnership, a key goal has been evolving Georgia Aquarium’s commerce platform to be more flexible and future-ready. Together, we’ve customized the ticketing experience while adding new revenue streams through dynamic ticket products, personalization and mobile-first channels. This evolving approach ensures the Aquarium meets today’s demand while continually unlocking new growth opportunities.

  • Guest experience, marketing & brand management

    We work with Georgia Aquarium to create a flexible digital ecosystem that grows with the brand and its audiences. The experience adapts as visitor needs evolve, using deep personalization to connect with guests and guide them toward engagement. Flexible promotion enablement allows the team to quickly launch and optimize offers that drive revenue. A customer data platform (CDP) powers smarter marketing by unifying insights across the journey, while ongoing audits and experience surveys keep the Aquarium attuned to guest feedback. Together, these efforts ensure every digital touchpoint is dynamic, responsive and as inspiring as the in-person experience.

  • Education & donations

    Georgia Aquarium is a nonprofit committed to inspiring awareness and preservation of our ocean and aquatic animals worldwide. It was critical that we create a flexible content tool for the Aquarium team and an accessible source of information for educators, donors, and curious guests. By providing an easy-to-use CMS for sharing eye-opening facts, impactful stories and effective educational tools, we’re helping create lifelong Georgia Aquarium supporters.

We transformed the customer journey from a one-way, transactional path into a dynamic, circular experience that meets users wherever they are—across channels, devices and touchpoints. By weaving in personalized digital spaces, trusted information, tailored content and exciting experiences, we created seamless connections that feel authentic and engaging at every stage. Instead of ending at purchase, the journey now fuels loyalty and repeat engagement, drawing guests back through relevant offers, meaningful content and memorable interactions. This continuous cycle not only strengthens relationships but also builds long-term advocacy, ensuring that every digital touchpoint reinforces both brand value and guest delight.

M
tickets sold online per year
K
website guests per day
%
reduction in page load speed
%
increase in organic page speed

By providing the best digital experience, we support Georgia Aquarium in its mission to promote the conservation of our oceans and the animals that call it home.

As the primary and first touchpoint for most guests, the Aquarium site must be high-performing, flexible, stable and scalable. Through a WordPress CMS paired with Pantheon’s high-performance WebOps platform we deliver optimum speed, uptime and scalability. We’ve become experts ourselves with Tessitura, the industry-leading ticketing system, and have maximized customization to meet the Aquarium’s needs. We’ve performed integrations that reduce manual management and introduced automation and dynamic pricing so the Aquarium team could be more agile and efficient. Marketing integrations with Salesforce, Twilio Segment and Customer.IO have allowed for better marketing capabilities and we’ve improved overall direct and organic traffic—generating net new revenue at every opportunity.

Our integrated partnership with Georgia Aquarium has allowed us to become a natural extension of their team—providing dedicated support and enabling ongoing success.

Content Management
WordPress
Cloud Platform
Pantheon
Tailored Ticketing Platform
Tessitura
Marketing Integration
Customer.IO
Marketing Integration
Twilio Segment
Reporting & Analytics
GA4 & Looker Studio
Don’t Just Take Our Word for It

"After years of partnering with Alloy, they can almost guess our needs and continue to help us reach our goals and our guests."

— Josh Cherfoli, Georgia Aquarium

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