CURE Childhood Cancer Healthcare Marketing that Raises Awareness

WORK
CURE HEALTHCARE MARKETING

Services:

UX/UI Design

Website Redesign

Development

ecommerce

We built a scalable web experience that supports the growth of a flagship pediatric cancer fundraising campaign, expanding participation and sustaining annual impact.

CURE Childhood Cancer is a nonprofit organization dedicated to conquering pediatric cancer by funding critical research and providing comprehensive support to families. Each year, leading up to and during September Childhood Cancer Awareness Month, its flagship CURE Flags campaign rallies communities nationwide to raise funds and visibility in support of that mission.

As an ongoing marketing partner, Alloy supports the CURE Flags campaign annually — designing and evolving the digital experience that amplifies emotional connections while powering participation, fundraising and campaign operations. A defining element of the campaign is original flag artwork drawn by a child cancer patient, which serves as inspiration for the visual direction of the website and campaign materials.

Alloy’s role was to translate that inspiration into a flexible, high-performing web and digital experience, one that supports nationwide participation, streamline internal workflows and enable consistent results year over year. Most importantly, we needed to make a real difference in the fight to save lives.

How we help

Annual campaign strategy

We approached CURE Flags as a recurring initiative rather than a one-time campaign, building a digital foundation designed to support long-term growth and reuse each year.
Web experience built for scale

We designed a web experience that makes it easy for supporters to mobilize, purchase flags, engage on a meaningful level and spread the word across communities.
Automated reporting & operational support

We implemented automated reporting to streamline internal processes for the CURE Childhood Cancer team and provide clearer visibility for the volunteer Captains. This reduced manual effort while improving access to real-time performance throughout the campaign.
Performance-led refinement

Campaign data informs refinements to structure, content and engagement strategies, helping maintain strong performance as the campaign evolves year over year.

powering a grassroots campaign at scale

Automated reporting that supports a growing, volunteer-led fundraising effort

The CURE Flags campaign is a grassroots fundraiser powered by more than 350 volunteer Captains who activate their neighborhoods and networks in support of pediatric cancer research. Supporting this level of distributed participation requires more than strong creative — it demands clear systems and reliable visibility into performance.

Alloy implemented automated reporting to support both the internal CURE Childhood Cancer team and its network of volunteer Captains. Standardized dashboards reduced manual tracking, improved internal efficiency and gave Captains clearer insight into their progress and impact.

By pairing a scalable web experience with automated reporting, the campaign was able to grow participation without adding operational burden, keeping the focus where it needed to be: on community activation and fundraising.

$ 200 K

raised annually through flags, donations and merchandise

10.6 %

purchaser conversion rate, indicating an effective digital experience

Sold out flags

in 2025

By building a flexible web experience and automated reporting infrastructure, Alloy helped scale a flagship pediatric cancer fundraising campaign, supporting broader participation, operational efficiency and sustained investment in life-saving research and family support.

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CURE Childhood Cancer

Healthcare marketing that raises awareness for childhood cancer research

We built a scalable web experience that supports the growth of a flagship pediatric cancer fundraising campaign, expanding participation and sustaining annual impact.

How we help

Annual campaign strategy

Web experience built for scale

Automated reporting & operational support

Performance-led refinement

Automated reporting that supports a growing, volunteer-led fundraising effort

By building a flexible web experience and automated reporting infrastructure, Alloy helped scale a flagship pediatric cancer fundraising campaign, supporting broader participation, operational efficiency and sustained investment in life-saving research and family support.

Let’s get to work